Maurice Lacroix - The AIKON #tide 40mm Blue Watch AI2008-BBB11-300-0

Maurice Lacroix Aikon #tide Edition

Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon.

The AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide ocean material®. It’s a win-win deal.

• Item # AI2008-BBB11-300-0
• Case Diameter: 40 mm
• Case Material: Made from ocean-bound upcycled plastic
• Case Color: Blue
• Case Shape: Round
• Band Color: White
• Band Material: Rubber
• Buckle: Made from ocean-bound upcycled plastic pin buckle
• Dial: White dial with "vagues du Jura"
• Watch Movement: Quartz Analog
• Water Resistance: 10 ATM
• Functions: Hours, minutes, seconds & date
• Swiss Made